Spring Festival Gala on HNTV in 2007
Spring Festival Gala on HNTV in 2009
I Want to Appear on the Spring Festival Gala in 2010
Came on board as the presenting sponsor of both the Spring Festival Gala and 3.15 Gala on CCTV-1; exclusive naming sponsorship of the Taste of China on CCTV-1; joint launch of public benefit activities of offering free lunches in Southwest China titled “Focus on Growth and Nutritional Lunch – Make Donation of Good Oil to Charity”; exclusive naming sponsorship of What’s the Super Delicious on both Chongqing Satellite TV and Guizhou Satellite TV as well as The First Viewers Festival on Jiangxi TV
315 Evening Party
The First Audience Festival in 2015
Brand upgrading in 2015
Purchased exclusive naming rights to the Spring Festival Gala for Global Chinese Overseas and the large-scale comedy reality show Top Surprise on Hunan Satellite TV, and continued to deepen strategic cooperation with CCTV and other high-end media outlets, with a focus on promoting the building of DaoDaoQuan into a strategic core market brand;
A large variety show Happy Chinese, specially sponsored by DaoDaoQuan, was broadcast on CCTV-1, Telling touching stories about the struggle, wisdom, and courage of Chinese;DaoDaoQuan served as the contributing sponsor to premier the PhantaCity, an annual original variety show mega-hit on Hunan Satellite TV;
DaoDaoQuan fully embarked on the journey of brand building through investment in TV programs all the year round. It became the title sponsor, throughout the year, of the popular variety show Open the Door Down aired on CCTV-3, the exclusive title sponsor of the variety show Dream Space on Hunan Satellite TV, and the designated oil for three popular food variety shows – Back to Field, Chinese Restaurant, and The Inn.
As the number one brand in China’s rapeseed oil sector, DaoDaoQuan is the country’s first listed oil and fat brand focusing on the world of rapeseed oil. For more than two decades, we have been staying focused on technology research and development and innovation in rapeseed oil. Our original patented technologies such as refrigeration dewaxing and nitrogen-filled preservation enable DaoDaoQuan branded products to enjoy an extremely high market reputation.
DaoDaoquan’s leading brand in flavored rapeseed oil in China remains focused on the R&D and innovation of the professional field of flavored rapeseed oil, with a rich range of product line as well as products that enjoy good consumer reputation in some regional markets such as Southwest China and East China.
DaoDaoQuan Group’s catering oil brand, which specializes in the R&D and innovation of catering oil, is the first of its kind to launch barreled catering oil and catering oil with soft packaging. It has been setting the trend of catering oil consumption, with high market share in Central China, Southwest China, East China and other markets. rate. It is now a designated product of many famed catering establishments.