Safe, healthy and green products
Brand history
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The whole year-round cast, good play even Taiwan, fully open the road of brand building. Throughout the year, CCTV's three sets of trump card variety shows "Open the Door" will be broadcast, Hunan Satellite TV's "Dream Space" variety show will be exclusively named, and Hunan Satellite TV's three trump card food variety shows "Longing for Life", "Chinese Restaurant" and "Dear Inn" will be designated to use oil.
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Dao Dao Quan specially sponsored the broadcast of CCTV's "Happy Chinese" large-scale variety show, which tells the touching story of Chinese people's struggle, wisdom and bravery. Dao Dao Quan specially sponsored the broadcast of Hunan Satellite TV's annual innovative variety show "City of Magic Music"
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Industry pioneering research and development launched "plant sterol pressed rapeseed oil" strategic new products, once again leading the development of rapeseed oil industry new trend
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Dao Dao invested heavily in special sponsorship of Hunan Satellite TV's ace variety show "Singer"
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The advertisement of "Natural Health Preservation" won the silver award of IAI International Advertising Award (gold award vacancy), only two in the food industry were awarded, and the only brand in the oil industry was awarded this award.
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Exclusively titled Hunan Satellite TV's "Global Chinese and Overseas Chinese Spring Festival Gala" and large-scale comedy reality show "No. 1 Surprise", and continue to increase strategic cooperation with high-end media such as CCTV, focusing on promoting brand building in strategic core markets:
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Terminal large-scale brand promotion roadshow activities continue to be hot, becoming a new benchmark for industry brand promotion.
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The brand has been upgraded in an all-round way, and the new brand proposition of "making diet more healthy" has been launched creatively, leading the development of the industry to a new height.
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The industry took the lead in introducing the original flavor, mellow, native flavor, strong flavor and other flavor rapeseed oil series products, leading the new trend of rapeseed oil development
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Special broadcast of CCTV's "Spring Festival Gala", CCTV's "315 Gala", exclusive title of CCTV's "Chinese Taste", joint launch of "Focus on Growth, Nutritious Lunch-Love to Send Good Oil" free lunch Southwest public welfare activities, exclusive title Chongqing Satellite TV, Guizhou Satellite TV "Super Delicious", Jiangxi TV "First Audience Festival"
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Quickly launched the press series products, became the brand with more press series products at that time, and successfully created a new category of "pressed oil".
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Creatively put forward "good oil how to choose? The key to see two points!" "Fresh Rapeseed, Fresh Squeeze First Share" New Oil Selection Standard, Leading New Development of Industry
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Exclusively named Hunan Satellite TV "2007- 2009 Spring Festival Gala", "2008 China Golden Eagle TV Art Festival", CCTV three sets of "I want to go to the Spring Festival Gala"
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Accurately put forward the "natural pure no fishy smell" product characteristics successfully break through the industry competition
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The first patented environmentally friendly paper packaging catering oil, triggering a revolution in catering oil.
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Enable the new VI system, new packaging products listed
Brand Category
All the way
Domestic rapeseed oil field leading brand, the industry's first focus on rapeseed oil in the field of listed companies oil brand. For more than 20 years, it has been focusing on the technological research and development and innovation in the field of rapeseed oil. The original patented technologies such as freezing and dewaxing, nitrogen filling and preservation have made all brand products have a high market reputation.
Poseidon
Poseidon Poseidon Dao Dao Quan Group's professional brand of catering oil, which focuses on research and development and innovation in the professional field of catering oil, has pioneered catering barreled oil and flexible packaging of catering oil, and has always led the trend of catering oil consumption, with a high market share in Central China, Southwest China, East China and other markets. It has become the designated product of many famous catering institutions.
King of Caizi
The leading brand of domestic flavor rapeseed oil, focusing on the research and innovation in the professional field of flavor rapeseed oil, has a rich product line, and enjoys a good consumer reputation in some regional markets such as Southwest and East China.
King of Golden Vegetable
Rapeseed King's professional edible oil brand, with rapeseed oil, blended oil, catering oil and other leading products, sells well in the southwest market, always adheres to product quality and affordable prices, and provides consumers with cheap and good products.